Wednesday, 18 November 2009

The Daily Mirror

The most recent figure from the Audit Bureau of Circulation, for The Daily Mirror was 1,295,972. This is its average net circulation, for the UK the figure is 1,183,450. From the National Readership Survey it appears the The Mirror has a readership of 3.49 million, which reflects 7.2% of the adults in the survey.
5.1% of these readers are of the social class ABC1, while 9.9% are C2DE.

The majority of readers are over forty-five with 8.5% and are also male 7.9% compared with the 6.6% readership of women and those aged under 45 with 5.9%.

The Mirror adopts the political stance of central yet slightly favoring the Labour Government.

The Editor of the daily Mirror is Richard Wallace. He has upheld this position since 2004 following Piers Morgan's resignation from the role. Other Editors of the paper are listed below:
  • Features Editor- Matt Kelly
  • Business Editor- Clinton Manning
  • News Editor- Andy Rudd
  • Sports Editor- Dan Silver
  • Showbiz Editor- Jody Thompson
  • Political Editor- Bob Roberts
  • Consumer Editor- Ruki Sayid
  • Advice Editor- Hannah Wood
  • Fashion Editor- Amber Morales

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